Alaska Children's Alliance

Empowering Alaska to serve Child Victims of Abuse

Alaska Child Abuse Hotline 1-800-478-4444

Office Of Children’s Services

Anchorage 1-800-478-4444
Southcentral 1-855-352-8934
Northern Alaska 1-800-353-2650
Southeast 1-888-622-1650
Western Region 1-800-557-3141

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Developing a Child Abuse Prevention Media Campaign Rural Alaska

A public awareness media campaign is a big project! To be effective, it is important to have a sustained effort over several months, to include a variety of special “guests” to increase the credibility of the messages, and to use a variety of approaches so a greater number of people are reached. One-on-one conversations may be necessary with elders, government leaders, school administrators and community programs to “plant the seed” and get commitments before undertaking the planning process described at the beginning of this document.

Multi-generational, multi-cultural participation in the planning process will also help to assure that a wider range of people are impacted by the efforts. Most importantly, when one avenue or approach seems ineffective or inadequate – don’t give up – try another angle, create a new image or slogan, or find different people to join and give new energy to your efforts!

Anything that you do to change the thinking of JUST ONE PERSON is worth the energy you spend. If you can increase the number of people who will be more attentive to the needs of children and more caring and supportive to abused children in your community you will have started the process of change!

– Diane Payne, Director, Justice for Native Children Project

1. Start with informed helpers!
2. Identify 2-3 topic areas for educational efforts.
3. Develop themes or slogans for each topic area
4. Plan several activities over a 12- 18 month period

A. Student Poster contest
B. Community Education Events
C. Targeted Media Blitz
D. Targeted Events
1. Tribal Leaders Gathering
2. Elders & Youth Discussion Group
3. Youth Activity – theater, video or music video

Download (PDF)

Developing a Child Abuse Prevention Media Campaign Rural Alaska

Attachments to Awareness Steps (PDF)

Poster Contest Flyer
Poster Contest Winner Letter
Poster Contest Winner 1
Poster Contest Winner 2
Poster Contest Winner 3
Child Abuse Articles
Child Advocacy Center Word Game
Jan 2012 Flyer Community Session
What Children Need Circle
Mandatory Reporting Flyer
My 8 Rules For Safety
Prevention Tip – Stay Alert For Signs In Children
Article For CCR
With You In Mind – Child Abuse Awareness Radio Segments
Abuse Of Children Wheel
Tribal Leader’s Gathering Flyer
Native Children’s Bill Of Rights
Myths About Abuse
Tribal Leader’s Gathering Agenda
Tribal Leader’s Points
Tribal Leader’s Gathering Invitation Letter